empire flooring
sonic branding: revised the iconic jingle
Working with Premier Music Group, I composed a modern, reimagined version of the iconic Empire Flooring mnemonic that currently airs on TVs all over. The goal was to reintroduce a familiar jingle to a new generation of homeowners in a way that felt current, but preserved the strong brand association that’s been cultivated for decades. The direction here was to try and come up with a musical pallete that would speak to millenial customers.