finance of america
sonic branding: composed jingle
“A Better Way With F. O. A.” - I composed a new mnemonic for the reverse mortgage company Finance Of America. My task was to set their timeless slogan to a musical mnemonic that would fall neatly within the hearing range of their target customer demographic. I set out to make something memorable that could connect listeners to the brand, and funtion as effectively as an instrumental as it would being sung by a male or female voice.
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